With cash-driven gaming revenues drying up, the industry has pivoted sharply towards free-to-play formats monetised through advertising, brand partnerships and data-driven engagement models

Imran Fazal Apr 2, 2026 9:10 AM

With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer

Anuja Jain Jan 31, 2026 8:11 AM

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players

Anuja Jain Dec 24, 2025 8:42 AM

After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen as reason for the plunge

e4m Staff Oct 15, 2025 9:39 AM

While it’s difficult for other categories to match that intensity, high-intent verticals like e-commerce and fintech are likely to absorb a significant share of the budget, say experts

Shantanu David Oct 10, 2025 9:10 AM

As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup

Aditi Gupta Sep 3, 2025 8:23 AM

The Promotion and Regulation of Online Gaming Bill 2025 has erased crores in endorsement deals, shuttered ad campaigns, and triggered losses across cricket, Bollywood, influencers, and ad agencies

Aryendra Khan and Shalinee Mishra Sep 2, 2025 8:56 AM

The Online Gaming Bill 2025 hasn’t just silenced fantasy platforms—it’s shut down a decade-long ad engine powering agencies, production houses, and celebrity deals

Aryendra Khan Aug 29, 2025 8:59 AM

Industry heads say that while the absence of RMG will be felt, spending on Outdoor by sectors like Real Estate, FMCG, BFSI and Auto will cushion the impact

Chehneet Kaur Aug 28, 2025 8:56 AM

After real-money gaming prohibition in India, the platform anticipates development in Web3, advertisements, and virtual products in the US

e4m Staff Aug 22, 2025 4:31 PM