redefine

When brand message gets lost in the look: GIVA’s Rakhi campaign sparks debate

GIVA's Rakhi Campaign with Kriti Sanon Sparks Fashion Debate?blur=25

The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression

e4m Staff Aug 25, 2026 11:42 AM

Corporate leader, life coach: Niyati Sah on the power of reinvention

Niyati Sah: Embracing Reinvention in Corporate Leadership?blur=25

Niyati Sah's journey from corporate leader to executive coach is a reminder that success isn't a destination, it is something we can redefine at every stage of life

e4m Staff Jun 19, 2026 12:41 PM

ReDefine appoints PC Vikram to head newly launched pre-production services

vikram?blur=25

Vikram will oversee operations involving concept art, storyboarding, pre-visualization and virtual production at the VFX and animation company

exchange4media Staff Aug 17, 2020 3:40 PM