Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, on why in the age of AI driven advertising the brands that retain human emotion will be the ones consumers truly remember

Shantomoy Ray May 19, 2026 7:56 AM

As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like

Aryendra Khan May 15, 2026 8:16 AM

Suresh Chand, VP and Head of Marketing, Snacks, Noodles and Pasta, Foods Division, ITC Ltd, shares why success for the brand goes beyond traditional campaign metrics

Pooja Yadav Apr 14, 2026 12:20 PM

Thums Up secured second place, followed closely by Coca-Cola

e4m Staff Mar 19, 2026 11:12 AM

From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past

Aryendra Khan Jan 14, 2026 8:52 AM

With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over volume

Sunidhi Vijay Dec 10, 2025 9:01 AM

The top performers in the list of brands recalled belonged to quick commerce, online food delivery, e-commerce, groceries and gaming, shows the study by R K SWAMY Centre for Study of Indian Markets 

e4m Staff Nov 19, 2025 9:09 AM

Experts note that as brands focus on impressions and clicks, the challenge is shifting from just reaching audiences to creating connections that add real value over time

Aryendra Khan and Soumya Gawri Oct 13, 2025 8:36 AM

Industry watchers note that ad fatigue has pushed brands to opt for messaging, which is naturally embedded in content, as it lends credibility, trust and recall

Chehneet Kaur Jun 5, 2025 8:59 AM

According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect

Shantanu David Feb 15, 2023 10:58 AM

The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's

exchange4media Staff Apr 27, 2021 8:37 AM

The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall

exchange4media Staff Mar 24, 2021 4:43 PM

Experts feel that brand visibility is indispensable in government bodies too

Nafisa Shaheen Mar 2, 2020 4:59 PM

The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year

Misbaah Mansuri Jan 27, 2020 8:21 AM