The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand engagement, and relevance beyond the initial impression

Soumya Gawri Nov 11, 2025 9:06 AM

The ‘Palak jhapkao, loan paao!’ campaign is a series of short films

exchange4media Staff Nov 13, 2022 4:00 PM

The breaking news campaign is backed by fun social content

exchange4media Staff Jan 2, 2021 7:51 AM

The campaign is built on real-life challenges and embarrassment faced by women

exchange4media Staff Dec 19, 2020 4:05 PM

In a quirky new ad film shot at home during the lockdown, José Covaco relives the excitement of a movie premiere. The line-up includes Hollywood blockbusters like Jumanji: The Next Level

exchange4media Staff Jun 15, 2020 5:59 PM