New Generation Media Corporation has announced the launch of Puthiya Thalaimurai, a 24-hour Tamil news channel with a global outlook. Grey Worldwide has been roped in as the creative agency, while OMD is handling the media duties. The channel will be marketed by Fourth Dimension Media Solutions.
Diversified Chennai-based SRM Group, which launched Tamil weekly magazine ‘Puthiya Thalaimurai’ in October 2009 under it’s media division, Generation Now Media, is gearing up to further expand as a media conglomerate. In the pipeline is a Tamil satellite television channel for youth. RP Sathyanarayanan, MD, SRM Group, shares the Group’s plans with exchange4media.