A simple search for ‘Punch the Monkey’ now triggers a heart-filled animation, celebrating the viral baby macaque who has captured the internet’s heart

Vaishnavi Deshpande Feb 26, 2026 3:48 PM

As the viral baby monkey story spreads across platforms, Indian brands are finding creative ways to align with the emotional momentum online

Vaishnavi Deshpande Feb 23, 2026 3:09 PM

Journalist Sanket Upadhyay speaks to e4m about his new YouTube channels, the crisis of legacy media, AI’s role in journalism, and more

Ruhail Amin Feb 17, 2026 9:07 AM

The channels are named Double Check and Awadh Punch

e4m Staff Feb 3, 2026 1:07 PM

The campaign has been created by Lowe Lintas

exchange4media Staff Dec 1, 2020 3:49 PM