Gen Z is 1.7 times more likely to shop based on trending styles than stick to brand loyalty, heavily influenced by social media. This makes influencer partnerships crucial for brands to stay relevant

Shalinee Mishra Oct 30, 2024 9:17 AM

Pulkit Trivedi, Managing Director, Snap Inc, shares insights on the company’s strategies to connect with a generation that values authenticity and smart spending

Kanchan Srivastava Oct 16, 2024 9:08 AM

During a keynote speech on Day 2 of Goafest 2024, Snap India head Pulkit Trivedi spoke about how Snapchat has been building a “safe and creative space” for the GenZ 

e4m Staff May 30, 2024 12:32 PM

Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India

Kanchan Srivastava Feb 26, 2024 9:07 AM

Trivedi joins Snap from Google where he was Director of Google Pay - India Business; will report to APAC President Ajit Mohan

exchange4media Staff Aug 23, 2023 10:23 AM