As generative tools fold shoots, adaptations and VFX into the creative desk itself, agency leaders are split on how much of the traditional production department will actually survive

Aryendra Khan Aug 14, 2026 8:53 AM

Recent deals show production houses are being recast from project-led film financiers to long-term IP engines spanning films, OTT, music and franchises

Pooja Yadav and Aditi Gupta Feb 3, 2026 9:16 AM

Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?

Neeta Nair Aug 17, 2022 8:29 AM

Producers of TV shows & web series said they have started preparing for plan B and are ready for any uncertainty amid the rising cases

Sonam Saini Jan 6, 2022 9:13 AM

This is as per the policy guidelines for commissioning of programmes approved by the Prasar Bharati board in its 163rd meeting

exchange4media Staff Oct 21, 2020 1:39 PM

Three months after shooting resumed, show makers recount the everyday obstacles caused by COVID and restricted production budgets

Sonam Saini Sep 24, 2020 8:52 AM

The SOP mandates the compulsory use of Aarogya Setu app, maintaining social distancing and following respiratory etiquette

exchange4media Staff Aug 23, 2020 11:48 AM

In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times

Misbaah Mansuri Jun 10, 2020 8:44 AM

As per the government advisory, production teams should follow proper sanitisation protocol and operate at 33% of their original strength

exchange4media Staff Jun 1, 2020 8:30 AM