piruz-khambatta
Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the brand's positioning, marketing mix and nostalgia leverage
Sunidhi Vijay May 20, 2025 9:18 AM
The brand has roped in Mellow D, Bharatz Kitchen, Kanak and various other food influencers to revive childhood memories centred on Rasna
exchange4media Staff Apr 27, 2021 12:52 PM