The campaign breaks with a long-format digital film and extends to TV, outdoor, print as well as social media engagement

exchange4media Staff Aug 23, 2021 3:15 PM

The campaign, in association with Atul Khatri, has been devised to educate people about common sleep disorders such as sleep apnea whilst empowering them to take action to improve their sleep

exchange4media Staff Mar 22, 2021 4:46 PM

Panellists Amit Nanchahal, Geetika Bangia, Priya Patankar & Mukesh Kharbanda deliberated on the important qualities of a leader in the comms industry at e4m PR & Corp Comm 40 Under 40 Summit 2020

exchange4media Staff Nov 30, 2020 8:29 AM

Aims to educate consumers about asthma and help people manage their asthma symptoms better

exchange4media Staff May 7, 2019 3:38 PM

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff Nov 23, 2018 8:56 AM

Rahul Dravid, ‘The Wall’ to legions of cricket lovers, epitomises the brand value of Philips – a trusted and dependable health-tech company, Philips said in a statement.

exchange4media Staff Oct 12, 2018 1:16 PM

Philips has brought a modern innovation to its consumers - the latest advanced range of Philips Trimmers BT 3000 Series.

exchange4media Staff Jun 12, 2018 12:06 PM

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra Nov 5, 2013 8:03 AM

As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of products, where entry point is via Facebook

Priyanka Nair Jul 23, 2013 8:08 AM

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 9:21 AM

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 8:04 AM

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra Mar 25, 2013 7:30 PM

ADA Ratnam has been appointed President of Philips Consumer Lifestyle India. He takes over from Anjan Bose, who would be retiring on March 31

exchange4media Staff Feb 7, 2012 7:21 AM

The account moves to O&M from DDB Mudra post a global creative realignment. DDB Mudra will continue to handle the healthcare business  in India.

Deepika Bhardwaj Dec 16, 2011 2:46 PM

Indian markets are known to be price sensitive, yet changed economic situations have given more purchasing power. Are consumers looking to pay a premium for products and services?

exchange4media Staff Jun 21, 2011 9:35 AM

Writing exclusively for e4m, Amit Tiwari GM, Country Head Media at Philips India, notes that the 5th edition of The Festival of Media concentrated more on new media and stresses that there is need understand the present.<br /> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=42088&Tag=34582><b><font color=red>Guest Article: </font>Philips’ Amit Tiwari @ Festival of Media – Day 2 post</b></a> <br /> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=42071&tag=34565&search=y><b><font color=red>Guest Article: </font>Philips' Amit Tiwari @ Festival of Media – Day 1 post</b></a><br /> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=42054&tag=34548&search=y><b><font color=red>Guest Article: </font>Philips' Amit Tiwari @ Festival of Media</b></a>

Amit Tiwari May 12, 2011 8:31 AM

The Festival of Media 2011 got underway in Montreux, Switzerland on May 8, and Amit Tiwari, General Manager, Country Head Media at Philips India, writes exclusively from the event for exchange4media...

Amit Tiwari May 9, 2011 9:29 AM