Marc Carena replaces Loïc Moutault, who has had a successful career with Mars over more than 30 years

e4m Staff Jan 14, 2026 1:04 PM

At WPP, Kalyan Undinty served as Senior Vice President – E-commerce

e4m Desk Nov 11, 2025 10:05 AM

Ayesha Huda, Chief Marketing Officer at Mars Petcare, discusses why the growth of India's pet food market is unique to the country

Chehneet Kaur Mar 26, 2025 2:21 PM

The campaign reflects the dedication of cat parents and the emotional depth that underpins every feeding moment—a gesture of love, care, and bonding

e4m Staff Mar 21, 2025 2:49 PM

The brand launched a DVC where the actress connects with her furry fans

e4m Staff Jul 19, 2024 4:08 PM

From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed

Chehneet Kaur Dec 19, 2023 5:25 PM

The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba

Neeta Nair Jun 8, 2023 8:57 AM

#Pedigree6WeekChallenge has been conceptualised by Jack in The Box Worldwide

exchange4media Staff Mar 26, 2023 10:00 AM

The second film is live from 7th February 2023

exchange4media Staff Feb 12, 2023 10:00 AM

The association will further the brand’s commitment to support pet parents

exchange4media Staff Aug 22, 2022 10:00 AM

Murthy joins Mars Petcare from General Mills, where he was MD for India & South-East Asia

exchange4media Staff Mar 29, 2022 11:24 AM

Strategically supported by BBDO India, the initiative will be amplified through collaborations with DonateKart, key influencers, as well as through social and digital channels

exchange4media Staff Nov 10, 2020 4:57 PM

The Mumbai-based consultancy will handle countrywide communication for the petcare brand

exchange4media Staff Aug 26, 2020 12:11 PM

The agency will handle the digital duties of three of their leading products -- Pedigree, Whiskas and IAMS

exchange4media Staff Jun 10, 2020 5:05 PM