G Shankar Ramm speaks to e4m about how the brand has evolved over the years, the rationale behind its digital push, and the strategies driving its next phase of growth

Pooja Yadav Sep 25, 2025 9:05 AM

The campaign was conceptualised by Renuka Jaypal in collaboration with South-based filmmaker duo Athreya Arabbhi & Avinash Hariharan

e4m Staff Jul 23, 2025 1:17 PM

Kumar will be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the brand message in a sustained manner

exchange4media Staff Nov 16, 2022 6:08 PM

The brand launched Peps Cameo with the tagline ‘A celebrity unlike any other, and you deserve nothing less’

exchange4media Staff Jul 28, 2021 12:42 PM

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales as work from home becomes the norm

Ritika Raj & Simran Sabherwal Nov 12, 2020 9:33 AM

Conceptualised with Phantom Ideas, the campaign is a series of boring topics aimed at putting people to sleep

exchange4media Staff May 23, 2020 10:00 PM