Packaging redesign?blur=25

Guest Column: Ashwini Pable, Strategic Consultant Director, bluemarlin – India & SEA, tells us about things brands should bear in mind while redesigning their packaging to grab the buyer's attention

Ashwini Pable Nov 25, 2019 9:11 AM

Tetra Pak?blur=25

Tetra Pak cartons will become full-scale data carriers and digital tools; India among the first countries to run successful pilots

exchange4media Staff Apr 4, 2019 4:15 PM


The campaign, released on the occasion of Gandhi Jayanti, promotes waste segregation and recycling

exchange4media Staff Sep 30, 2017 8:28 AM


Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch an OTT platform post Diwali

exchange4media Staff Sep 22, 2017 8:25 AM

Mirinda introduces innovative packaging to further its #releasethepressure campaign?blur=25

The packaging innovation is a part of Mirinda’s ‘No More Pressurepanti, Only Pagalpanti’ campaign

exchange4media Staff Apr 29, 2017 7:56 AM

KFC experiments with edible packaging in Bengaluru?blur=25

KFC launched its edible packaging in India. Currently under a trial phase in Bengaluru the fast food chain is waiting for a positive customer feedback to launch it across India

Ronald Menezes May 4, 2016 8:02 AM

Reinventing the Mother Dairy brand?blur=25

Subhashis Basu, Business Head (Dairy Products), Mother Dairy shares how the brand is focusing on creating 'guilt free indulgence' experience with its products & plans to firm up its social media presence

Wayne Ross Mar 26, 2014 8:17 AM

Creativeland Asia creates a packaging success story for Parle’s Hippo?blur=25

It is not everyday that one comes across packaging contributing to a large extent to a brand’s success story. Parle Agro’s snack brand Hippo is one such case study. The innovative packaging done by Creativeland Asia has helped Hippo stand out amid the clutter, and that too without any high-intensity outdoor or TV campaigns.

Pallavi Goorha Kashyup Jan 18, 2010 7:00 AM