From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention

Aryendra Khan Jul 11, 2026 9:06 AM

From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a time

Soumya Gawri Aug 18, 2025 9:12 AM

With upwards of 600 million online shoppers and doorstep deliveries now a daily ritual, packaging has transformed from passive wrapper to active media real estate

Shantanu David Jul 14, 2025 8:52 AM

Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging which resonates with their internet savvy consumers

Sunidhi Vijay May 21, 2025 9:11 AM

Guest Column: Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce at KRBL, explains why it is important for packaging and design to meet marketing plan and sales strategy

Kunal Sharma May 14, 2025 9:27 AM