oil-prices

US-Iran thaw may lift sentiment, but brands likely to wait for stability

US-Iran thaw may lift sentiment, but brands likely to wait for stability?blur=25

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava Jun 22, 2026 9:14 AM

Inflation & Uncertainty: Why India’s sentiment-driven ad market may feel the shock more

advertising money?blur=25

With WARC flagging $94bn in global ad growth at risk amid US–Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends by 10–50%

Kanchan Srivastava Apr 24, 2026 8:22 AM