Love him or hate him, Sorrell could not be ignored. It is true that WPP is hurt, but it also true that there is no Martin Sorrell around to lead an attack on it. An assault could come, and it could be from the newer players on the block like the consultancies, or maybe even the Amazons of the world.
In the wake of a multi-agency pitch, Aircel has realigned its media business. Mudra Max is the new agency added to the roster, handling print and radio. Starcom now handles television & digital. The estimated account size of the business is in the vicinity of Rs 180 crore.
Innovation traverses across aspects such as product, communication and even pricing. The Times of India Group has chosen the pre-Diwali period to innovate in pricing, and is experimenting with online auction of specially created inventory for the Diwali period. The three-day auction ends on October 14, 2011. Arunabh Das Sharma, Executive President, The Times of India Group, elaborates.
The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby Awards and the controversies surrounding it. The Abby awards continue to take place at GoaFest. The two bodies have created an Awards Governing Council. Shashi Sinha (CEO, Lodestar UM India) would be the Chairman of this Council.
The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby awards and the controversies surrounding it. The Abby awards continue to take place at GoaFest. The two bodies have created an Awards Governing Council. Shashi Sinha (CEO, Lodestar UM India) would be the Chairman of this Council.
Following a stint of nearly eight years, Divya Radhakrishnan, President, TME, has decided to quit the organisation. Rediffusion officials were not available for comments at the time of filing the report, but highly placed sources have confirmed the development to exchange4media.
Ogilvy India’s Mumbai office was high on unusual energy most of last week. Reasons: the agency’s annual internal bash and this time also attending was Ogilvy Worldwide’s CEO, Miles Young. Young, as usual, is gung-ho about Ogilvy’s India operations and in a conversation with exchange4media shares the agency’s big focus on digital, the importance of consultant services, integration to fusion, and more…
With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The Organising Committee led by Mudra’s Madhukar Kamath, with the backing of Advisory Board chaired by Mahindra & Mahindra’s Anand Mahindra, has the show rolling. Much ground has to be covered by November 2011, when AdAsia would be hosted in New Delhi – the OC speaks on plans ahead.