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Love him or hate him, Sorrell could not be ignored. It is true that WPP is hurt, but it also true that there is no Martin Sorrell around to lead an attack on it. An assault could come, and it could be from the newer players on the block like the consultancies, or maybe even the Amazons of the world.

Noor Fathima Warsia Apr 19, 2018 8:59 AM

AIM is working with IRS to make measurement robust: Tarun Rai

Tarun Rai, CEO, Worldwide Media and President, AIM talks about the issues that the magazine industry is facing and how AIM is trying to overcome them

Noor Fathima Warsia May 11, 2012 9:10 PM

STAR 2.0: A STAR is Reborn – Part 2

In Part 1 of the report STAR India CEO Uday Shankar traces the media group’s growth graph, in Part 2, he cites the reasons for the spectacular performance

Noor Fathima Warsia Feb 27, 2012 8:16 AM

STAR 2.0: A STAR is Reborn – Part 1

In the last 3 years, STAR India’s revenue has doubled & profit more than doubled. It now eyes next level of growth. CEO Uday Shankar on the growth plans

Noor Fathima Warsia Feb 24, 2012 8:17 AM

Starcom Worldwide gets Aircel’s TV & digital biz; Mudra Max awarded print & radio

In the wake of a multi-agency pitch, Aircel has realigned its media business. Mudra Max is the new agency added to the roster, handling print and radio. Starcom now handles television & digital. The estimated account size of the business is in the vicinity of Rs 180 crore.

Noor Fathima Warsia Nov 25, 2011 9:17 AM

Times Group innovates in pricing: experiments with ‘e-auction’ of its inventory for Diwali

Innovation traverses across aspects such as product, communication and even pricing. The Times of India Group has chosen the pre-Diwali period to innovate in pricing, and is experimenting with online auction of specially created inventory for the Diwali period. The three-day auction ends on October 14, 2011. Arunabh Das Sharma, Executive President, The Times of India Group, elaborates.

Noor Fathima Warsia Oct 13, 2011 9:41 AM

Organisational changes at MSM: COO N P Singh speaks to e4m

As Sony Entertainment Television and Max gear for new leadership,Multi Screen Media COO N P Singh speaks to exchange4media on the thought process behind the changes, and what can be expected ahead.

Noor Fathima Warsia Mar 16, 2011 10:11 AM

Noorings: World Cup here, where’s the Buzz?

The ICC Cricket World Cup is all set to begin on February 19, 2011. The World Cup is here, but the excitement around it has yet to begin.

Noor Fathima Warsia Feb 18, 2011 8:44 AM

Publicis South Asia's Nakul Chopra on why "No" to Abby Awards

Nakul Chopra, CEO, Publicis South Asia, had surprised a few when he announced that his agency would not participate in the Abby Awards. Chopra speaks on why the AAAI-Ad Club combination has to prove itself.

Noor Fathima Warsia Feb 9, 2011 7:10 AM

Abby continues at GoaFest; Shashi Sinha chairs awards

The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby Awards and the controversies surrounding it. The Abby awards continue to take place at GoaFest. The two bodies have created an Awards Governing Council. Shashi Sinha (CEO, Lodestar UM India) would be the Chairman of this Council.

Noor Fathima Warsia Jan 27, 2011 7:15 AM

Nagesh Alai, Prez, AAAI & Bhaskar Das, Prez, Ad Club on Abby@GoaFest

Nagesh Alai, President, AAAI and Bhaskar Das, President, Ad Club Bombay, speak to e4m on the decision of the two bodies to continue with the Abby Awards at GoaFest.

Noor Fathima Warsia Jan 27, 2011 7:12 AM

Abby continues at GoaFest; Awards Governing Council created with Shashi Sinha as Chairman

The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby awards and the controversies surrounding it. The Abby awards continue to take place at GoaFest. The two bodies have created an Awards Governing Council. Shashi Sinha (CEO, Lodestar UM India) would be the Chairman of this Council.

Noor Fathima Warsia Jan 26, 2011 11:48 AM

MIB's TRP Committee Report:  Recommendations may impact TAM Media Research

MIB’s TRP Committee’s recommendation of crossholding and breaking up television research into stages may impact TAM Media Research.

Noor Fathima Warsia Jan 11, 2011 9:52 AM

Divya Radhakrishnan quits TME

Following a stint of nearly eight years, Divya Radhakrishnan, President, TME, has decided to quit the organisation. Rediffusion officials were not available for comments at the time of filing the report, but highly placed sources have confirmed the development to exchange4media.

Noor Fathima Warsia Jan 11, 2011 7:55 AM

Noorings: ZenithOptimedia may have won Reckitt, but the battle has just begun

Finally, Reckitt Benckiser is speaking officially about the media AOR moving to ZenithOptimedia. ZO may have added the business in India, but it remains to be seen how the agency will manage the account, given the terms of the media pitch.

Noor Fathima Warsia Jan 10, 2011 7:38 AM

Draftfcb Ulka completes 50 yrs on Feb 1: Ambi Parameswaran in conversation

Draftfcb Ulka is embarking on its Golden Jubilee Year. The celebrations ahead include client-facing, in-office and society facing events.

Noor Fathima Warsia Jan 10, 2011 7:30 AM

Rewind 2010: Trevor Beattie on the ‘New Normal’, open brief & Pat Burns in India

Trevor Beattie, Founding Partner, BMB, speaks about the ‘New Normal’, agency-client relationship, and Pat Burns as Creative Head at BMB Madison in an exclusive interview as part of exchange4media’s Rewind 2010 special.

Noor Fathima Warsia Jan 5, 2011 7:36 AM

Ogilvy India’s numero uno status & 2011 digital focus: Miles Young in conversation with e4m

Ogilvy India’s Mumbai office was high on unusual energy most of last week. Reasons: the agency’s annual internal bash and this time also attending was Ogilvy Worldwide’s CEO, Miles Young. Young, as usual, is gung-ho about Ogilvy’s India operations and in a conversation with exchange4media shares the agency’s big focus on digital, the importance of consultant services, integration to fusion, and more…

Noor Fathima Warsia Dec 27, 2010 6:28 AM

Lodestar UM & McCann Healthcare bag Omron Healthcare India duties

In the wake of a multi-agency pitch, Omron Healthcare India has assigned its media mandate to Lodestar UM, while McCann Healthcare has bagged the creative duties. The agencies will begin work on the business from January 2011.

Noor Fathima Warsia Dec 23, 2010 7:37 AM

AdAsia 2011 and the New Certainty of Uncertainty

With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The Organising Committee led by Mudra’s Madhukar Kamath, with the backing of Advisory Board chaired by Mahindra & Mahindra’s Anand Mahindra, has the show rolling. Much ground has to be covered by November 2011, when AdAsia would be hosted in New Delhi – the OC speaks on plans ahead.

Noor Fathima Warsia Dec 15, 2010 4:29 PM