noomi-mehta
Transit Advertising

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

OOH

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff Jan 18, 2019 8:14 AM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new talent and tech upgrades are necessary for having a growth-oriented future

Aarti Pahwa Feb 22, 2018 8:57 AM

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Abhinn Shreshtha Aug 22, 2017 8:32 AM

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

India's Noomi Mehta joins FEPE International board

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board

exchange4media Staff Dec 2, 2016 11:08 AM

IPL outdoor ad spends estimated to have dipped by 50%

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha Apr 18, 2016 7:52 AM

Government looks at OOH as a cash cow, says Noomi Mehta

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinna Shreshtha Dec 1, 2015 12:28 PM

Rewind 2015: Government looks at OOH as a cash cow, says Noomi Mehta

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinn Shreshtha Dec 1, 2015 8:15 AM

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

Abhinn Shreshtha Oct 28, 2015 8:15 AM

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

OOH audience measurement to be reality, but not so soon

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement

Abhinn Shreshtha Apr 7, 2015 8:54 AM

Union Budget 2015: OOH sector unhappy with service tax hike

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

OOH Awards winners thrilled: Watch Videos

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM

OOH Advtg Awards: Volkswagen, Mudra Max sweep the stakes

Volkswagen was declared OOH Advertiser of the Year at the OOH Advertising Awards, while DDB Mudra Max was adjudged OOH Agency of the Year

exchange4media Staff Mar 17, 2012 5:45 PM

OOH: Hurt and recovering

Uncertainty prevails in the OOH advertising sector as spends fluctuate; industry feels a correction is due

Priyanka Nair and Rahul Dubey Mar 12, 2012 11:14 AM