How a playful moment between two strangers stuck in traffic, a bar of chocolate, and an unforgettable Amit Trivedi jingle created advertising magic that India still can't forget

Aryendra Khan Feb 14, 2026 8:42 AM

One of the earliest Wagon R campaigns positioned it as the car of choice for some of the most interesting people

e4m Staff Dec 19, 2024 2:21 PM

The campaign is for the brand’s new make-up line

e4m Staff Oct 19, 2023 2:14 PM

Celebrities Suniel Shetty, Karishma Tanna, Kainaat Arora and Nimrat Kaur graced the launch of Radio City’s peppy new vibe

exchange4media Staff Jun 12, 2023 2:19 PM