From Dharna Durga to Apoorva Mukhija to Niharika NM, creators are now integral to a film’s success as they draw the social audience, note experts

Shalinee Mishra Oct 23, 2025 8:41 AM

At the awards night, Niharika Jain bagged an award for ‘Best Fashion Influencer'

e4m Desk Mar 13, 2025 1:04 PM

Campaigns that caught our attention during this week

Soumya Gawri Nov 9, 2024 8:45 AM

The brand has roped in actress and model, Rukmini Maitra to be the face of the campaign

e4m Staff Nov 5, 2024 3:37 PM

The TVC highlights the idea of looking one's best during celebrations, says Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited

e4m Staff Sep 24, 2024 12:28 PM

The film has been released on World Literacy Day

e4m Staff Sep 9, 2024 1:02 PM

The ad samples the Baul song 'Boro loker biti'

exchange4media Staff May 31, 2023 3:23 PM

Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye

exchange4media Staff Oct 31, 2020 8:23 AM

A celebration on screen to kickstart Niharika Konidela’s wedding preparations

exchange4media Staff Aug 17, 2020 3:14 PM

Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19

exchange4media Staff May 4, 2020 6:51 PM