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Neville Shah?blur=25

FCB Kinnect’s Neville Shah believes the real measure of success lies in building work that lasts, not just wins that add up

Soumya Gawri Oct 23, 2025 9:23 AM

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Experts note that as brands focus on impressions and clicks, the challenge is shifting from just reaching audiences to creating connections that add real value over time

Aryendra Khan and Soumya Gawri Oct 13, 2025 8:36 AM