neilsen

Director, Facebook – India and South Asia, talks about Facebook’s offerings to several brands & advertisers that help them achieve their desired objective be it brand imagery or brand sales

Apeksha Mishra 04-October-2018

The new database enables streaming services, voice-powered virtual assistants and online media companies to deliver next-generation music search and discovery of Indian music

exchange4media Staff 21-August-2018

Apurva Purohit, President - Jagran Prakashan and Director - Music Broadcast on how they are working towards changing the perception of radio being just an add-on medium amongst advertisers and planners through its Neilsen report

Simran Sabherwal and Madhuwanti Saha 29-March-2018

The service will include ratings, reach, frequency and segmentation reporting

exchange4media Staff 23-October-2017

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.

Abhinn Shreshtha 14-January-2016

The case is going on for the past one year. The court has asked the Indian Broadcasting Federation to file an affidavit in two weeks. It has also asked the federation to file a rejoinder for the same

Abid Hasan 13-February-2015

Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too

Abhinna Shreshtha 04-February-2014

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