music-genre

Hindustan Unilever remains the top advertiser for March and April: TAM AdEx

TAM AdEx?blur=25

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM

As an industry, we will be back in a bigger & more substantial way: Pawan Jailkhani

Beating All Odds with Pawan Jailkhani, Chief Revenue Officer, 9X Media?blur=25

In today's edition of 'Beating All Odds', Pawan Jailkhani, Chief Revenue Officer of 9X Media, speaks with Naziya Alvi Rahman, Editor of e4m

Naziya Alvi Rahman May 8, 2020 8:36 AM

10+2 ad cap will open up non-FCT revenue options: Punit Pandey

10+2 ad cap will open up non-FCT revenue options: Punit Pandey?blur=25

The ad cap will open up a separate revenue stream; besides, pushing up yield will compel channels to up the quality of their content, says the EVP, New Media, 9X Media

Abhinav Trivedi Sep 5, 2013 7:49 AM

More music/ youth channels? Sure, says the industry

More music/ youth channels? Sure, says the industry?blur=25

MSM’s proposed music channel Mix, RBNL’s Imagine Showbiz and 9XM’s two regional channels will be new entrants in the music channel genre this year. Is there space for more? exchange4media finds out…

Fatema Rajkotwala Mar 7, 2011 7:38 AM