mumbai-mirror

The campaign aims to raise awareness about the menace of abandoned vehicles and attract attention of authorities to take corrective action

exchange4media Staff 16-December-2018

The campaign, aimed at advertisers and agencies in Bengaluru and the NCR, aims to strengthen the position of Mumbai Mirror as the default option for local advertisers

exchange4media Staff 04-October-2016

Conceptualized by Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror

exchange4media Staff 21-December-2015

Keeping up with digital invasion and reasserting the credibility of good journalism, print majors like TOI, The Indian Express, The Hindu, Dainik Bhaskar, among others lead the way in creating impactful campaigns in the domain

Sarmistha Neogy 04-August-2015

Iyer, National Creative Director, Lowe and Partners on 'unnecessarily long' long format ads and list top campaigns for the year 2014

Priyanka Mehra 23-December-2014

The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt

Priyanka Mehra 30-October-2014

The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt

Priyanka Mehra 30-October-2014

Media brands are increasingly creating engaging campaigns to stay ahead in today’s competitive environment & grab a larger pie of the audience base

Twishy 03-January-2013

The TapRoot ad film for Mumbai Mirror, that was produced and entered in Cannes Lions by Ramesh Deo Productions, has been awarded a Film Craft Gold for Best Direction

Noor Fathima Warsia 24-June-2012

IRS 2011 Q4 results have brought much cheer to the English dailies’ camp with seven dailies seeing growth. Mumbai Mirror has overtaken ET in terms of AIR

Shanta Saikia 06-March-2012

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna 22-December-2011

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna 22-December-2011

Compared to the Indian Readership Survey (IRS) 2010 Q1 figures, English dailies have witnessed a growth of 3.62 per cent in IRS 2011 Q1. Readership numbers for English have been northward bound over the last few IRS quartiles.

Nitin Pandey 18-June-2011

Four out of the top five English dailies have seen readership decline in Mumbai.

Nitin Pandey 15-March-2011