mumbai-mirror
Mumbai Mirror

The video series 'Mumbai Mirrored' showcases the city’s rich past through the narratives of five of its oldest, most passionate Bombaywallahs  

Beryl Menezes Sep 18, 2019 8:26 AM

News

The dailies have added 1.8 crore additional readers since IRS 2017, while magazines are stronger with 90 lakh more readers

exchange4media Staff Apr 27, 2019 9:22 AM

OperationKhataara

The campaign aims to raise awareness about the menace of abandoned vehicles and attract attention of authorities to take corrective action

exchange4media Staff Dec 16, 2018 6:00 PM

Mumbai Mirror launches 360-degree B2B marketing campaign

The campaign, aimed at advertisers and agencies in Bengaluru and the NCR, aims to strengthen the position of Mumbai Mirror as the default option for local advertisers

exchange4media Staff Oct 4, 2016 8:03 AM

Taproot creates a new campaign for IOAA everything works better when it's Outdoor

Conceptualized by Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror

exchange4media Staff Dec 21, 2015 8:41 AM

Newspaper brand campaigns get serious with hard-hitting truths

Keeping up with digital invasion and reasserting the credibility of good journalism, print majors like TOI, The Indian Express, The Hindu, Dainik Bhaskar, among others lead the way in creating impactful campaigns in the domain

Sarmistha Neogy Aug 4, 2015 8:38 AM

Flashback 2014: We are getting a little carried away by the long format ad: Arun Iyer

Iyer, National Creative Director, Lowe and Partners on 'unnecessarily long' long format ads and list top campaigns for the year 2014

Priyanka Mehra Dec 23, 2014 10:04 AM

Mumbai Mirror takes pride in being hated

The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt

Priyanka Mehra Oct 30, 2014 9:48 AM

Mumbai Mirror takes pride in being hated

The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt

Priyanka Mehra Oct 30, 2014 8:30 AM

The fourth estate advertises its wares

Media brands are increasingly creating engaging campaigns to stay ahead in today’s competitive environment & grab a larger pie of the audience base

Twishy Jan 3, 2013 7:34 PM

‘I am Mumbai’ reaps India a Film Craft Gold

The TapRoot ad film for Mumbai Mirror, that was produced and entered in Cannes Lions by Ramesh Deo Productions, has been awarded a Film Craft Gold for Best Direction

Noor Fathima Warsia Jun 24, 2012 6:54 PM

IRS 2011 Q4: Strong growth for TOI, Hindu, HT

IRS 2011 Q4 results have brought much cheer to the English dailies’ camp with seven dailies seeing growth. Mumbai Mirror has overtaken ET in terms of AIR

Shanta Saikia Mar 6, 2012 7:36 AM

Mumbai Mirror strengthens stance as people’s paper

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 11:41 AM

Mumbai Mirror strengthens stance as people’s paper

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 8:12 AM

IRS 2011 Q1: English dailies grow by 3.62 pc over 2010 Q1

Compared to the Indian Readership Survey (IRS) 2010 Q1 figures, English dailies have witnessed a growth of 3.62 per cent in IRS 2011 Q1. Readership numbers for English have been northward bound over the last few IRS quartiles.

Nitin Pandey Jun 18, 2011 9:31 AM

IRS 2010 Q4: Decline for English dailies in Mumbai; HT grows

Four out of the top five English dailies have seen readership decline in Mumbai.

Nitin Pandey Mar 15, 2011 11:04 AM