Times Group to stop publication of Pune Mirror and relaunch Mumbai Mirror as weekly

The Group maintained that the publications will continue to have a strong digital presence

e4m by exchange4media Staff
Updated: Dec 7, 2020 9:15 AM
Mumbai Mirror

Times Group has announced that it will be shutting down production of its tabloid newspaper Mirror in Pune and relaunching Mumbai Mirror as a weekly, owing to the pandemic and resultant economic crisis. Here's is the full text of Times Group's official communication:

"Fifteen years ago, the ‘city that never sleeps’ had a new and good reason for staying awake – and for waking up, when it did manage to get some sleep: Mumbai Mirror. Feisty and fearless, energetic and enthusiastic, playful yet punchy, it lived up to its name from the day it was born, mirroring Mumbai in all its myriad moods. It was as local as Mumbai’s locals – the lifeblood that keeps the city on track and moving. The paper became such an integral part of the reader’s life, driving the narrative of the city, that it was decided to extend the experience to Bengaluru, Pune and Ahmedabad.

Sadly, just as the pandemic, lockdown and unprecedented economic crisis have laid low many great ideas and initiatives before they could fully take root, they came as a body blow for the still-young brand. Not only has the newspaper industry been among the hardest-hit in terms of revenues, it has been weighed down by an import duty that has added to newsprint costs. With the long-held hope of a stimulus not materializing and the Indian economy now officially in recession, it is with a heavy heart that the group has decided to cease publication of Mirror in Pune and relaunch Mumbai Mirror as a weekly. They will, however, continue to have a strong digital presence.

Following months of discussions and deliberations, we have made this extremely difficult and painful decision to recalibrate our portfolio of publications. We truly value the contribution of our journalists and other staff towards building such a strong brand in a relatively short time and thank them for their hard work and great effort."

Mumbai Mirror was first launched in May of 2005 in Mumbai with an approximate daily circulation of 700,00 copies. The Times Group went on to launch sister editions of the original Mumbai-based tabloid in Pune, Ahmedabad and Bangalore.

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