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OTT experts say the solution lies in innovating the content slate; skewed budget allocations blamed for the crisis 

Kanchan Srivastava Mar 18, 2025 9:27 AM

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Netflix dominated the Hindi direct-to-OTT films category while Disney+ Hotstar had the highest number of productions in the most-watched Tamil and Telugu OTT shows lists

e4m Staff Jan 23, 2025 9:31 AM

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Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts

Chehneet Kaur Jul 29, 2024 8:52 AM

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An FIR was registered against the producers of Mirzapur for hurting religious sentiments and spoiling the image of Mirzapur

exchange4media Staff Jan 22, 2021 1:41 PM

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Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time

exchange4media Staff Dec 23, 2020 8:56 AM