millennial
Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
Mark Titus Dec 27, 2022 9:25 AM
The 16-member shadow board comprises millennials under 30 who will support the firm's senior leadership with Gen-Y perspectives
e4m Desk Jan 14, 2021 11:02 AM
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
Christina Moniz Aug 7, 2020 11:40 AM
The study says 61% of Indians are experiencing mental health-related issues due to the lockdown, uncertainty and looming financial crisis
Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’
Since millennials account for 70% of the total household income in India, it is worth the effort to understand them as the main consumer force
Kataria, Head of Marketing, Mattel India, says the brand has increased its online marketing budget from around 2 per cent to 30-38 per cent
Shweta Raaj Singh Jul 25, 2019 8:36 AM
A panel comprising industry honchos from across sectors discusses how to target the digital savvy consumers
The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country
Website to be officially launched in Feb; will expand Network18’s digital content portfolio
We trace the origins of a few massively popular words in the millennial’s lexicon, learn their correct usage and discover their interesting backstories
Arushi Kapoor Dec 24, 2018 8:51 AM
In conversation with Sunita Rajan, Senior Vice President, advertising sales, CNN, APAC
Apeksha Mishra Aug 16, 2018 8:56 AM
Country Director, Twitter India says India plays a significant role in their growing revenue, the focus on the region has become more pronounced than ever before
Ruhail Amin May 28, 2018 8:59 AM
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CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
Madhuwanti Saha Apr 18, 2018 8:55 AM
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From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend
Shubhranshu Singh Mar 1, 2018 8:57 AM
Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial data, or gather the courage to dive deep into real data and insights, to understand Millennials as individuals and reach them with personalized experiences
Ganga Ganapathi Feb 6, 2018 8:53 AM
‘The Early Millennials-Coming of Age’ paper says that early millennials are today’s biggest influencers
With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power
Stackey Hawes Aug 28, 2017 8:18 AM
