Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser

Anuja Jain Jul 11, 2026 8:55 AM

New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram

e4m Staff Jun 12, 2026 1:10 PM

A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls

Anuja Jain May 26, 2026 9:01 AM

An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy

e4m Staff May 13, 2026 4:27 PM