merkle
Personalization in Advertising

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Dentsu

Ugam will join Merkle, a data-driven marketing agency, part of the Dentsu Aegis Network

exchange4media Staff Jul 15, 2019 6:31 PM

anubhav merkle sokrati ceo

These real-time bid changes are based on user intent, seasonality and sales trends to stay one step ahead of the curve

exchange4media Staff Oct 25, 2018 3:41 PM

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign

Venkata Susmita Biswas Oct 1, 2018 8:58 AM

MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalized customer experiences

exchange4media Staff Apr 24, 2018 4:00 PM