This month also marks a year since Ugam became part of the Dentsu group

exchange4media Staff Jul 16, 2020 3:33 PM

Craig Dempster?blur=25

Current CEO David Williams will focus on the role of Global CEO, CRM Group for Dentsu Aegis Network

exchange4media Staff Apr 23, 2020 8:37 AM

Merkle Sokrati ByteDance?blur=25

The partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients across industries

exchange4media Staff Feb 12, 2020 3:23 PM

Personalization in Advertising?blur=25

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM


Ugam will join Merkle, a data-driven marketing agency, part of the Dentsu Aegis Network

exchange4media Staff Jul 15, 2019 6:31 PM

anubhav merkle sokrati ceo?blur=25

These real-time bid changes are based on user intent, seasonality and sales trends to stay one step ahead of the curve

exchange4media Staff Oct 25, 2018 3:41 PM


Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign

Venkata Susmita Biswas Oct 1, 2018 8:58 AM


MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalized customer experiences

exchange4media Staff Apr 24, 2018 4:00 PM