media-capabilities-review

The pitch that never happened

Publicis Wins PepsiCo Media Account Without Traditional Pitch - Shubhranshu Singh?blur=25

Guest Column: Two global cola companies, three holding companies and a buying process that has quietly changed shape thanks to consolidation, writes marketing veteran Shubhranshu Singh

Shubhranshu Singh 25 minutes ago

Publicis wins PepsiCo's global media account, exits Coca-Cola pitch

Publicis Secures PepsiCo's Global Media Account, Exits Coca-Cola Bid?blur=25

Omnicom loses a two-decade-plus stronghold as Publicis unifies PepsiCo's worldwide media business and steps back from a rival $4 billion Coke review

e4m Staff Sep 3, 2026 9:21 AM