Following a multi-agency pitch, ABT Associates (USAID) has appointed Maxus India for its media campaign under USAID’s Market Based Partnerships for Health project. The media campaign will centre on promoting the ‘Sathiya’, ‘DMPA’ and ‘Sathi Bachpan Ke’ activities in Uttar Pradesh, Jharkhand and Uttarakhand.
Greenpeace, the global organisation that aims to protect and conserve the environment, has appointed Maxus India as its media AOR on its business in India. The business will be handled out of Delhi. Greenpeace has already initiated the 10-10-10 project with Maxus as its agency.