mattress-brand

Why the attention economy demands brands be interesting, not just useful

Brands Must Be Interesting to Thrive in the Attention Economy?blur=25

With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance

Sunidhi Vijay Jun 8, 2026 8:32 AM

Duroflex Names Jacob George as Chairman & Managing Director

Jacob George appointed CMD of Duroflex Limited?blur=25

Jacob George succeeds Mathew Chandy, who steps down as CMD after a decade of leading Duroflex Limited

e4m Staff Oct 13, 2025 12:29 PM

Springwel appoints Puneet Nayar as National Sales Head - Channel Sales

springwel?blur=25

Nayar has come from Kurlon

exchange4media Staff Sep 1, 2022 5:22 PM