marketing-tools

Nestlé raises marketing investments as it pivots to social-first brand building

Nestlé Boosts Marketing Investments for Social-First Strategy?blur=25

According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales

e4m Staff Jun 8, 2026 12:20 PM

Will AI replace marketers or make them more strategic?

Karthik Hariharan, axio?blur=25

Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity

Karthik Hariharan Jun 3, 2024 9:01 AM

CMOs or CDOs: Who’s calling the MarTech shots?

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On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation

Sohini Ganguly May 7, 2024 8:38 AM

MarTech League Fridays: Industry leaders to spell out tools for modern-day marketer

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On the panel are Anushree Ghosh, Aditi Olemann, Vaibhav Kumar, Rohit Sharma and Gautam Thakker

exchange4media Staff Jul 17, 2020 8:44 AM