marketing-analytics
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Brij Pahwa Jul 16, 2026 2:14 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explains why ₹999 feels lighter, safer, more justifiable
Gargi Sarkar Nov 11, 2025 12:55 PM
e4m Blog: In this article, let's explore the key principles of guerrilla marketing, the innovative guerrilla marketing trends & strategies, challenges and risks of guerrilla marketing and more
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
e4m Blog: In this article, we decode how the 5 Ps of marketing -Product, Price, Promotion, Place and People form a crucial part of marketing analysis for brands or organisations
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Shantanu David Apr 11, 2023 9:02 AM
With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights
exchange4media Staff Dec 18, 2021 2:00 PM