marketing-analytics
Comscore?blur=25

With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights

exchange4media Staff Dec 18, 2021 2:00 PM

Wavemaker?blur=25

Budget Optimizer is a real-time marketing analyzer tool that is built on real-time data stream to address complex econometric trends and help predict market behaviour for growth

exchange4media Staff Feb 25, 2019 12:53 PM

Is 'Big Data' big enough for marketers??blur=25

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts

Ankur Gaurav Oct 23, 2013 8:35 AM