marketing-analytics

5 Things AI Agents Can Already Do That Most Marketers Still Do Manually

How AI Agents Are Transforming Marketing Tasks in 2026?blur=25

AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.

Brij Pahwa Oct 13, 2026 5:13 PM

From client servicing to brand servicing

Transforming Client Relationships: From Servicing to Brand Partnership?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, writes why the job is different and how it is to serve the brand

Premjeet Sodhi Sep 30, 2026 9:40 AM

Network18 appoints Dipika Kapoor as National Digital Strategy, IPs Head

Dipika Kapoor Returns to Network18 as National Digital Strategy Head?blur=25

Kapoor was previously General Manager - Marketing at India Today

e4m Staff Aug 27, 2026 8:40 AM

The 10 Biggest Gaps in India’s MarTech Stacks

The 10 Biggest Gaps in India’s MarTech Stacks?blur=25

India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.

Brij Pahwa Aug 5, 2026 2:07 PM

The Death of the Marketing Dashboard: Why AI Agents Will Explain Results

The Death of the Marketing Dashboard?blur=25

AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.

Brij Pahwa Jul 16, 2026 2:14 PM

The Psychology of Pricing: Why ₹999 works better than ₹1000

Gargi Sarkar, RA Brand Consultant?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explains why ₹999 feels lighter, safer, more justifiable

Gargi Sarkar Nov 11, 2025 12:55 PM