Tara Sutaria?blur=25

The actor will be endorsing the Spring-Summer and Autumn-Winter Collection of the brand

exchange4media Staff Mar 31, 2022 2:55 PM

Zinger Burger?blur=25

Moksh Chopra, Chief Marketing Officer, KFC India, tells us about taking the offbeat marketing route and more

Dolly Mahayan Aug 22, 2019 8:17 AM


Motu Patlu are set to be the first Indian animated characters to have their wax statues at Madame Tussauds in Delhi

exchange4media Staff Jun 4, 2019 1:57 PM


The Head of Sales and Marketing, Merlin Entertainments India, says that the traditional four P’s of marketing are the same but their implementation has become more personalised, native and technology driven

Sabia Gulati Jul 8, 2017 7:56 AM

WATConsult wins digital and social media mandate of Madame Tussauds in India?blur=25

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

exchange4media Staff Jan 19, 2017 1:45 PM