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YAY

With this, the channel will be the only national kids’ player to be available in Malayalam, Bangla and Marathi 

exchange4media Staff Mar 7, 2019 5:00 PM

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini Apr 23, 2018 9:00 AM

Leena Lele Dutta speaks to exchange4media as the kids channel completes one year

Sonam Saini Apr 19, 2018 8:57 AM

The agency will provide strategic and creative inputs to the channel's communication avenues, reiterating its position as the ultimate destination of happiness on television for children

exchange4media Staff Mar 28, 2018 3:22 PM

Leena Lele Dutta likes to spend the weekends with her two kids and binge watching The Crown

exchange4media Staff Mar 10, 2018 9:14 AM

The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year

Leena Lele Dutta Dec 27, 2017 8:49 AM

No other channel has launched with four indigenous shows: Leena Lele Dutta, Sony YAY!

Come April 18, the kids’ category will get a new player from Sony Pictures Networks India called Sony YAY!, which will bank on its homegrown animated shows in an attempt to edge past the rest

exchange4media Staff Apr 13, 2017 8:00 AM