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With this, the channel will be the only national kids’ player to be available in Malayalam, Bangla and Marathi 

exchange4media Staff 1 week ago

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini 23-April-2018

Leena Lele Dutta speaks to exchange4media as the kids channel completes one year

Sonam Saini 19-April-2018

The agency will provide strategic and creative inputs to the channel's communication avenues, reiterating its position as the ultimate destination of happiness on television for children

exchange4media Staff 28-March-2018

Leena Lele Dutta likes to spend the weekends with her two kids and binge watching The Crown

exchange4media Staff 10-March-2018

The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year

Leena Lele Dutta 27-December-2017

Come April 18, the kids’ category will get a new player from Sony Pictures Networks India called Sony YAY!, which will bank on its homegrown animated shows in an attempt to edge past the rest

exchange4media Staff 13-April-2017