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Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
Sonam Saini Apr 19, 2022 8:41 AM
The channel is set to add over 140 hours of fresh content with new show launches and fresh seasons for its popular shows
e4m Desk Sep 25, 2021 11:00 AM
Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category
Sonam Saini Apr 9, 2021 8:31 AM
The Business Head of Sony Pictures Networks India, kids’ genre, spoke about Kapil Sharma’s association with the Sony YAY show ‘Honey Bunny’, viewership trends in the genre and more
Sonam Saini Sep 29, 2020 8:56 AM
The show is slated to release on October 12 and will present Kapil Sharma in various comic avatars
The show tracks the journey of Happy and Lucky - the neighbours who believe in giving each other a taste of their own medicine through their daily mischief
Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly
Sonam Saini May 11, 2020 8:50 AM
Guest Column: Dutta, Business Head, Sony YAY! says crafting an ecosystem that helps bridge the gender gap, women are now empowered to pursue a position of power across male-dominated industries
Leena Lele Dutta Mar 9, 2020 11:10 AM
Leena Lele Dutta, Business Head of Sony Yay!, talks about the importance and process of building indigenous characters, and how the channel uses this to drive business further
Arpita Mukherjee Nov 18, 2019 8:34 AM
With this, the channel will be the only national kids’ player to be available in Malayalam, Bangla and Marathi
According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels
Sonam Saini Apr 23, 2018 9:00 AM
Leena Lele Dutta speaks to exchange4media as the kids channel completes one year
Sonam Saini Apr 19, 2018 8:57 AM
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The agency will provide strategic and creative inputs to the channel's communication avenues, reiterating its position as the ultimate destination of happiness on television for children
Leena Lele Dutta likes to spend the weekends with her two kids and binge watching The Crown
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The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year
Leena Lele Dutta Dec 27, 2017 8:49 AM
Come April 18, the kids’ category will get a new player from Sony Pictures Networks India called Sony YAY!, which will bank on its homegrown animated shows in an attempt to edge past the rest
