laneige

The Virality Economy: How social media is driving spike in sales for D2C brands

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From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results being shared online

Sunidhi Vijay Jul 7, 2025 9:12 AM

Laneige appoints Filter Coffee Co. as digital communication partner in India 

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The agency will handle digital strategy and communication, content creation

e4m Staff Apr 9, 2025 11:40 AM

Laneige expands reach in India with the launch at Sephora

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Laneige, a Korean skincare brand, has expanded its reach across India offline as well as online

e4m Staff Aug 5, 2024 2:00 PM

Sara Tendulkar is the face of Laneige

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Sara Tendulkar has been named the brand ambassador for the Korean skincare brand in India

e4m Staff May 3, 2024 12:50 PM

Sydney Sweeney is the first-ever global brand ambassador of Laneige

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Their global partnership is now extended to cover around 40 countries all over the world

e4m Staff Jan 9, 2024 3:01 PM

'Laneige's ultimate motive is to be a part of every Indian household'

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Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans

Chehneet Kaur Jan 2, 2024 11:49 AM

Korean beauty brand Laneige gets Athiya Shetty as brand face for India

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As part of the association, Athiya will represent Laneige's line of skincare products

exchange4media Staff May 2, 2023 2:14 PM