khatron-ke-khiladi
Audiences no longer want passive viewing, they seek participation; plus reality formats attract higher-value sponsorships, marquee advertisers and celebrities, note broadcast experts and players
Aditi Gupta Jan 29, 2026 8:51 AM
Seventeen seasons on, KBC continues to command advertiser premiums and steady margins—raising the question of whether it’s pricing power, star appeal, or legacy trust that keeps the format afloat
Aditi Gupta Sep 9, 2025 9:29 AM
As per sources, Banijay is exploring new possibilities for its marquee formats as fresh licensing cycles open doors for creative and commercial realignment
Aditi Gupta Apr 24, 2025 9:04 AM
The team at COLORS’ Khatron Ke Khiladi: Made in India honours warriors in the episode that will air on 15th August 2020 – Independence Day.
exchange4media Staff Aug 12, 2020 5:18 PM
In the upcoming episode titled ‘India Ki Farmaaish’, Rohit Shetty will read out a few interesting requests
exchange4media Staff Aug 12, 2020 4:56 PM
The show will be hosted by Rohit Shetty while Farah Khan will kickstart the season
exchange4media Staff Jul 29, 2020 10:35 AM
COLORS will also launch a new thriller to go on air on 13th July
exchange4media Staff Jul 6, 2020 11:02 AM
Rohit Shetty to return as host in the new edition ‘Darr Ki University’ with 10 contestants
exchange4media Staff Feb 18, 2020 8:31 AM
Head of Hindi Mass Entertainment & Kids TV Network, Viacom18, Jaipuria says Bigg Boss has seen its biggest season from a viewership, digital & advertisers perspective
Sonam Saini Feb 18, 2020 8:29 AM
