kashyap-vadapalli
Kashyap Vadapalli Pepperfry

Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan May 2, 2019 8:46 AM

Panel

Marketing experts share insights on how they use data & technology in providing personalised experience to consumers, and the challenges they face

exchange4media Staff Mar 8, 2019 8:28 AM

Pepperfry

The television commercial conceptualised by Law and Kenneth Saatchi and Saatchi captures the spirit of celebration through a child’s imagination

exchange4media Staff Nov 5, 2018 5:47 PM

What The Folks

The 6-episode series is live on Dice Media’s Facebook and YouTube channels, airing every Wednesday

exchange4media Staff Oct 20, 2018 4:02 PM

festivallogo

The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players

Madhuwanti Saha Oct 19, 2018 8:31 AM

Pepperfry diwali

Pepperfry, the online furniture company, is giving a big push in its latest 360-degree campaign 'Diwali Toh Sab Ke Liye Hai' for which it has allocated Rs 20 crore

Madhuwanti Saha Oct 10, 2018 8:38 AM

PItch CMO 2018 Bangalore

The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’

exchange4media Staff Jul 6, 2018 8:52 AM

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha Apr 18, 2018 8:55 AM

As day 1 of Goafest 2018 kicked off around the idea of 'Make in India', here is a look at a few moments from the event on April 5

exchange4media Staff Apr 6, 2018 4:30 PM

Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry

exchange4media Staff Apr 6, 2018 4:25 PM

Kashyap Vadapalli, apart from giving a different interpretation to the word disruption, also shared few takeaways from the journey of the online furniture store and how the quirky name came into being

exchange4media Staff Apr 6, 2018 8:53 AM

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and more trust between agencies was discussed at length

exchange4media Staff Sep 27, 2017 8:15 AM

Pepperfry launches Republic Day campaign

This campaign comprises creative execution across a bouquet of Entertainment, Movies, English Infotainment, and Lifestyle channels and select Hindi GEC HD channels/properties and regional channels. In addition to TV, the sale message is also being promoted across digital and social platforms like Google, YouTube, Facebook

exchange4media Staff Jan 27, 2017 9:15 AM

Pepperfry encourages Indians to buy furniture all-round the year in 'don't wait for Diwali'campaign

The films have been conceptualised by Land Kenneth Saatchi and Saatchi that convey the message using real-life situations that consumers’ face to persuade them to act now instead of waiting to buy things they really need

exchange4media Staff Aug 6, 2016 8:18 AM

Mobile commerce to drive eBay India growth

With robust growth foreseen for mobile commerce, eBay has adopted a marketing pitch that states: ‘Reach for your phone before you reach for your wallet’

Shanta Saikia Jul 9, 2012 9:14 PM

eBay takes communication strategy outdoor

eBay India has extended its recently launched TVC to outdoor; the campaign has been developed by Law & Kenneth and executed by Milestone Brandcom

Priyanka Nair Apr 16, 2012 10:23 AM