jingle

How brands are moving beyond jingles to remixed music in advertising

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As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall

Aryendra Khan Mar 20, 2026 9:26 AM

United Breweries registers trademark for Kingfisher jingle ‘Oo La La La Le O’

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With this registration, United Breweries Limited becomes the first company in the alcoholic beverages category in India to secure a registered sonic trademark

e4m Staff Feb 20, 2026 3:29 PM

Nerolac brings back ‘Ghar Ki Raunak Lautani Ho’ jingle with Ranveer Singh

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The film captures the evolution and warmth of family life

e4m Staff Sep 18, 2025 3:25 PM

‘Radio City’s new jingle is meant to engage with Gen Z audience’

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Ashit Kukian, CEO, Radio City shares insights into the modern version of ‘Rag Rag Mein Daude City’

exchange4media Staff Jun 13, 2023 1:29 PM

Throwback Thursday: Was Vicco Turmeric's jingle a jibe?

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The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department

exchange4media Staff Dec 29, 2022 8:32 AM

Are jingles still relevant or have we tuned out?

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A vestige of old-school advertising, jingles have become scarce today. Industry experts explain why

Tanzila Shaikh Nov 3, 2022 8:58 AM

Dhara revists iconic 'Shuddha Dhara' jingle from the 90s

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The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle

exchange4media Staff May 26, 2020 3:52 PM