jagdish-acharya
Glow & Lovely?blur=25

Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction

Neeta Nair Oct 14, 2020 9:22 AM

PhonePE?blur=25

We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube

Misbaah Mansuri Aug 21, 2020 8:28 AM

Samsung?blur=25

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

Gillete?blur=25

In a world where nuance gets lost amidst the rancor, it’s worth taking a look at what Gillette got right and what it may have missed

Misbaah Mansuri Jan 22, 2019 8:39 AM

?blur=25

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

Cut The Crap bags FCUK Innerwear's creative mandate for India?blur=25

FCUK will be supported with a 360 campaign including digital and activation that will roll out parallel to distribution and retailing

exchange4media Staff Nov 9, 2016 1:02 PM

Bond of Pan Masalas falls flat with Pierce Brosnan creative?blur=25

Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco

Sarmistha Neogy Oct 10, 2016 7:56 AM

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital?blur=25

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Sarmistha Neogy May 4, 2016 8:13 AM

Cut the Crap cuts it online first time two years after launch?blur=25

Cut the Crap, the agency launched by Jagdish Acharya two years ago, has an online presence now with a website that talks only work and no crap.

Deepika Bhardwaj Nov 21, 2011 10:43 AM

Is it Love or Hate for UNHATE??blur=25

Love it, Hate it, but you can’t ignore it. The UNHATE campaign, in a true Benetton style has taken the world by storm as it shows leaders of the nations often known for biases, kissing each other passionately. Here’s what our Ad Frat thinks about the campaign and who would they like to see kissing...

Deepika Bhardwaj Nov 18, 2011 9:55 AM