interactive-television

We have not just touched pre-Covid levels in OOH, we are beating it: Ajay Mehta

Ajay Mehta?blur=25

In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the OOH industry 

Sonam Saini Jul 27, 2022 8:35 AM

‘Heed the year that woke us up’

Ajay Mehta - GroupM?blur=25

Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums

Ajay Mehta Dec 23, 2020 8:59 AM

Interactive Television introduces Cinema Audit & Monitoring for brands

Interactive Television introduces Cinema Audit & Monitoring for brands?blur=25

The monitoring, being carried out in collaboration with Ipsos-Media CT, covers 200 screens across eight cities, which contribute approximately 70% to the cinema AdEx in a given week

exchange4media Staff Sep 27, 2013 8:02 AM

In-cinema advertising catches advertiser eye

In-cinema advertising catches advertiser eye?blur=25

In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth

Shobhana Nair Feb 25, 2013 9:08 PM