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How data is redefining the cultural marketing playbook

Data-Driven Strategies Transform Cultural Marketing in India?blur=25

Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying

Anuja Jain Jun 29, 2026 9:03 AM

Darshana Shah quits as Chief Marketing Officer of Aditya Birla Capital

Darshana Shah Leaves CMO Role at Aditya Birla Capital?blur=25

Shah took charge of the marketing function in 2022

e4m Staff Jun 8, 2026 3:42 PM

Why the attention economy demands brands be interesting, not just useful

Brands Must Be Interesting to Thrive in the Attention Economy?blur=25

With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance

Sunidhi Vijay Jun 8, 2026 8:32 AM

Ashish Mishra steps down as Acko’s Chief Marketing Officer

Ashish Mishra steps down as CMO of Acko after six years?blur=25

Ashish Mishra was associated with Acko for nearly 6 years

e4m Staff Apr 20, 2026 1:11 PM

Anuj Saraf takes charge as SVP & Head of Marketing at BajajCapital Insurance

BajajCapital Insurance appoints Anuj Saraf to lead marketing and digital transformation?blur=25

Anuj Saraf has over a decade of experience in brand building and strategic marketing across insurance and consumer-facing sectors

e4m Staff Apr 15, 2026 1:58 PM

Rethinking the Renewal: How marketing can turn transactions into relationships

Guest Column: Vinit Kapahi, Chief Marketing Officer at Aviva India, explains how policy renewal is one of the few moments when a brand naturally reconnects with the customer

Vinit Kapahi Mar 11, 2026 8:26 AM