Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more

Simran Sabherwal Jun 30, 2026 9:21 AM

Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament

Imran Fazal Apr 28, 2026 7:54 AM

LinkedIn accounts for a modest 4.4% of creator adoption, but it presents a compelling opportunity for brands looking to connect with professional audiences, said the Influencer.in report

e4m Staff Sep 23, 2024 7:15 PM

The Influencer Marketing Report 2024 points towards meteoric growth for the industry with an anticipated growth trajectory of 20% this year, followed by 25% annually from 2024 to 2026

e4m Staff Sep 23, 2024 7:09 PM

The awards in the Influencer Marketing category honours the growing importance of influencer marketing in the advertising and marketing industry

exchange4media Staff Oct 7, 2022 12:04 PM

The Indian Institute of Human Brands has analysed the top TikTokers over 32 key attributes, ranging from Trustworthy to Topical to Trendy, and from Entertaining and Engaging to Fun and Friendly

exchange4media Staff Jul 16, 2020 2:42 PM