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Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

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India Today Influence is the influencer marketing arm of the India Today Group

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The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy

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The brand has collaborated with the Minion franchise and launched its new Cream Banana Flavored Lollipops with an influencer campaign

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