Former NITI Aayog CEO & current G20 Sherpa Amitabh Kant shares the story behind the origins of the campaign and his role in branding India as a preferred tourist destination

exchange4media Staff Sep 6, 2022 8:41 AM

Saurabh Jhalaria, CEO (SME Business), InCred said, they are happy to join hands with zomato and are confident that it will aid the economic recovery of the vertical

exchange4media Staff Dec 21, 2020 1:38 PM

The same category also saw the entry of Incredible India tourism campaign after a while at seventh spot

exchange4media Staff Nov 13, 2018 8:09 AM

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

Misbaah Mansuri Dec 11, 2017 8:46 AM

The company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms

exchange4media Staff Aug 3, 2017 1:20 PM

Amitabh Kant on being the man behind creating iconic brands such as Kerala- God’s Own Country, Incredible India and Make in India

exchange4media Staff Apr 10, 2017 8:36 AM

In 2015, foreign exchange earnings from tourism amounted to Rs. 1,35,193 crore, with an annual growth rate of 9.6 per cent

Shraddha Shirodkar Jan 25, 2017 8:17 AM

Bollywood superstars Amitabh Bachchan and Priyanka Chopra will the new brand ambassadors for the Government's 'Incredible India' campaign. This move comes after the Centre's decision to discontinue the contract of actor Aamir Khan.

exchange4media Staff Jan 22, 2016 8:13 AM

According to TRA, The government’s selection of Amitabh Bachchan as its Tourism brand ambassador (the Incredible India campaign) personifies its unwillingness to take on a fresh face as its ambassador

exchange4media Staff Jan 13, 2016 1:00 PM

Delivering keynote address at IAA India Chapter’s Silver Jubilee Summit, Secretary, Industrial Policy & Promotion, Government of India, says it is essential to build a brand based on reality

Srabana Lahiri Sep 4, 2015 9:00 AM

The account, which was earlier handled by Ogilvy, was won by McCann in a multi-agency pitch for a three year period

exchange4media Staff Aug 1, 2015 4:15 PM

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

Jury members state that the Incredible India Design entry was a brilliant play of typography that will inspire more such work. There were no other winners in the Design category

Noor Fathima Warsia Jun 21, 2012 9:40 PM

Jury members state that the Incredible India Design entry was a brilliant play of typography that will inspire more such work. There were no other winners in the Design category

Noor Fathima Warsia Jun 21, 2012 7:00 PM

This contract has been won following an open and competitive multi-agency pitch from among agencies across India

Deepika Bhardwaj Jan 28, 2012 7:31 AM

This contract has been won following an open and competitive multi-agency pitch from among agencies across India

Deepika Bhardwaj Jan 27, 2012 12:22 PM

Span Communications has once again won the global media mandate for Ministry of Tourism’s Incredible India. More than 13 media agencies had taken part in the pitch process, which was called in the month of May, to handle the global television and print campaign in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. The account is estimated to be worth Rs 200 crore.

Deepika Bhardwaj Aug 17, 2011 9:55 AM

Ministry of Tourism has called for a multi-agency media pitch for Incredible India’s global television and print campaigns for the year 2011-12. Last date for submission of proposals is June 10, 2011.

Deepika Bhardwaj May 31, 2011 9:05 AM

Span Communications has been awarded Incredible India’s electronic media campaign for the European market to promote tourism in India. The pitch for all continents was called in November 2010. The ad spend for the campaign, which will be rolled out shortly, is estimated at Rs 50 crore.

Tasneem Limbdiwala Dec 21, 2010 7:21 AM

Span Communications and Crayons Advertising have once again bagged the advertising duties for part of Incredible India’s international campaign. Span Communications has bagged the business for TV campaign in Europe and America, while the print campaign in Europe has been assigned to Crayons Advertising.

Pallavi Goorha Kashyup Mar 16, 2010 8:21 AM