in-cinema
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
e4m Staff Jul 14, 2025 3:46 PM
Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs more control over their entertainment experience
Jagruti Verma Feb 21, 2025 8:33 AM
On average, people watch 18 movies annually, with men outpacing over women, pointing to a gender gap in viewership, the GroupM report states
e4m Staff Feb 19, 2025 12:54 PM
The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer behaviour
While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in big releases
Jagruti Verma Jan 3, 2025 8:56 AM
Set to release on 9,500 screens across the country in 6 languages, the screenings will showcase ads by brands like Pidilite, HUL, P&G, Siyaram’s, Polycab Cables, Tata Motors, Diageo and Pothys
Jagruti Verma Dec 3, 2024 9:21 AM
While spikes in footfall for blockbusters are increasing brand interest and revenue growth, consistency of good content remains a major hurdle in attracting advertisers
Jagruti Verma Nov 21, 2024 9:10 AM
The Allu Arjun starrer set to release on December 5 will also feature 25 brands as in-film integrations
Jagruti Verma Nov 20, 2024 8:29 AM
The five-year contract is aimed at managing cinema advertising sales in the South India market
Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and advertising reach
Sohini Ganguly Sep 10, 2024 9:11 AM
Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels
Tanzila Shaikh Nov 10, 2022 9:10 AM