Ranjana Gupta?blur=25

Guest Column: Gupta, Executive Vice President, Kantar IMRB says a winning pricing strategy is both an art and a science, rooted in consumer behaviour

Ranjana Gupta Feb 28, 2019 9:11 AM


Kantar IMRB has presented a comprehensive report on predictions for 2019 from a plethora of consumer insights across companies

exchange4media Staff Jan 17, 2019 1:21 PM


IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Jul 31, 2018 8:59 AM

Virat Kohli Puma One8?blur=25

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

exchange4media Staff Jun 25, 2018 4:27 PM


The report delves into the lifestyle of truck drivers to understand driver well-being and personal attitudes towards health

exchange4media Staff Jun 21, 2018 4:01 PM


Digital advertising spend is about 16% of the total ad-spends in the country (estimated to be INR 59,000 Cr)

exchange4media Staff May 4, 2018 8:53 AM


Eric Salama is reportedly in talks with banks and private equity firms about a split from parent company WPP

exchange4media Staff Apr 30, 2018 12:25 PM


The above finding is according to the recently released report titled “Internet in Indic 2017” published jointly by the Internet and Mobile Association of India (IAMAI) & Kantar IMRB

exchange4media Staff Mar 22, 2018 4:37 PM

Kantar IMRB?blur=25

The comprehensive study is conducted among active internet users in urban India, covering a vast range of categories including, the -tail landscape and consumer buying behaviour towards online shopping.

exchange4media Staff Feb 28, 2018 2:49 PM


Being mobile-first since the start, we have the perfect stage set for programmatic, we can build ourselves a playground of possibilities that will keep our companies healthy and our clients happy, says Anand

Banisha Singh Anand Feb 15, 2018 8:54 AM


‘The Early Millennials-Coming of Age’ paper says that early millennials are today’s biggest influencers

exchange4media Staff Sep 27, 2017 8:28 AM

Lowe Lintas creates new brand campaign for OLX called '6 Months Break-Up Challenge'?blur=25

The campaign urges people to sell pre-owned goods that they haven’t used for at least six months

exchange4media Staff Mar 18, 2017 7:56 AM

India's online ad market to reach Rs 7k-cr by December-end: IAMAI-IMRB Report?blur=25

The digital advertising market was pegged at Rs 5,200 crore at the end of December 2015, accounting for about 12 per cent of the total advertisement spends in the country, the report titled 'Digital Advertising in India' said

exchange4media Staff Jul 7, 2016 8:19 AM

93.6 % monthly active users in India access Facebook on mobile , says report?blur=25

The "How Mobile Moves People" study carried out by IMRB and commissioned by Facebook looks at behavioural habits of Facebook users, with the company once again reiterating its stand that mobile will be the key medium of the future

Abhinn Shreshtha Apr 7, 2016 8:03 AM

Indian users access Facebook 2.4x more than Twitter, 2x more than YouTube, says study?blur=25

The "How Mobile Moves People" study carried out by IMRB and commisioned by Facebook looks at behavioural habits of Facebook users.

exchange4media Staff Apr 6, 2016 5:45 PM

TAM & IMRB International join hands to launch ‘TeleWeb Audience Measurement’?blur=25

This new service will provide data and analytics on the consumption of content across TV and online platforms like desktop & mobile websites, mobile applications and YouTube authors through multi-screens like computers, mobile handsets and tablets

exchange4media Staff Oct 14, 2015 1:44 PM

Maggi woes hit ready-to-cook foods industry, sales plunge 9%?blur=25

According to an IMRB report, there is a 9 % decline in the sale of ready-to-cook foods and 4% decline in beverage purchase

exchange4media Staff Sep 1, 2015 8:27 AM

Local language digital ad spends to touch Rs 179 crore this year, says IAMAI?blur=25

A joint IAMAI and IMRB International study says that local language content will lead to 39% increase in internet users while digital ad spends on it would constitute nearly 5% of total digital ad spends

Abhinn Shreshtha Aug 10, 2015 9:01 AM

2015 Trendspotting: Mobile travel bookings to drive industry growth?blur=25

With e-ticketing one of the largest segments in Indian e-commerce, mobile booking is expected to see a surge in 2015

Ankur Singh Jan 5, 2015 8:23 AM

 India to cross 300 million internet users by Dec’14?blur=25

The number of internet users in India would reach 302 million by Dec 2014, registering a Y-o-Y growth of 32% over last year, according to a report 'Internet in India 2014', jointly published by IAMAI and IMRB International

exchange4media Staff Nov 21, 2014 10:56 AM