Director, Eenadu, discusses challenges facing the Print industry, growth of Eenadu and why media planning is a tarkari business today

Simran Sabherwal 07-September-2018

Traditionally, media houses in Kerala rely on the Onam festive season for advertising revenue which also accounts for 40-50% of the total annual sales of most brands in Kerala

Ruhail Amin and Nishant Saxena 06-September-2018

Newsprint, a low-cost non-archival paper, is most commonly used to print newspapers, publications and advertising material. There has been an almost 40 per cent spike in its price since the crisis began last year

Nishant Saxena 26-March-2018

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his book ‘The Catalyst.’

exchange4media Staff 21-February-2018

He will replace I Venkat, Director, Eenadu, who was unanimously elected as Chairman of Audit Bureau of Circulation last year

exchange4media Staff 14-September-2017

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes over from I Venkat, Director- Eenadu

exchange4media Staff 14-September-2017

Print industry in India will continue to witness positive growth and the vernacular press has broadly evolved to become the backbone of the industry, says I Venkat, Director, Eenadu

Ruhail Amin 22-August-2017

The Audit Bureau of Circulation (ABC) insists that digital and print media can co-exist

exchange4media Staff 09-May-2017

In her new role, she will be responsible for driving Airtel’s retail strategy to deliver a seamless and world-class customer experience across retail touch points

exchange4media Staff 09-November-2016

Chandramouli Venkatesan, Managing Director, Mondelez India spoke about ‘Three things which agencies need to do to make themselves better’ during a discussion that focused on the client-agency equation

Sarmistha Neogy 08-April-2016

The first day of Goafest 2016 saw clients share their thoughts on the role agencies can play in business growth, beyond the traditionally expected role of agencies

exchange4media Staff 08-April-2016

Overwhelming response to initiative; more than 100 new names on nominee shortlist

exchange4media Staff 02-March-2016

Here are some promises industry honchos have made to themselves by way of New Year resolutions

exchange4media Staff 06-January-2016

Srinivas will take over from Horumsji Cama and his tenure will last for two years

exchange4media Staff 25-November-2015

Sanjay Tripathy, Senior Executive Vice President at HDFC Life is the new Vice Chairman and Radhesh Uchil takes over as CEO of MRUC

exchange4media Staff 16-October-2015

ABC has formally announced taking up digital measurement. As Chairman of ABC, Shashi Sinha, CEO of IPG Mediabrands, is tasked with implementing the project

exchange4media Staff 10-September-2015

At Maddies Awards, Venkatesan, MD, Mondelez India Foods, who was also Jury Chair, points out the difference between buzz creation and changing consumer mentality, as he says , "Sometimes in new age marketing we get so caught up in the idea and the activity, that we lose the core"

exchange4media Staff 10-September-2015

Eenadu Group’s I Venkat, Coca-Cola’s Debabrata Mukherjee, LG Electronics’ Sanjay Chitkara, Mondelez International’s Siddhartha Mukherjee, HMSI’s Yadvinder Singh Guleria and Karbonn’s Pradeep Jain on winning accolades at IAA Leadership Awards

exchange4media Staff 23-April-2015

Print sector in the south reaps the benefits of a diverse festive season

Deepa Balasubramanian 01-December-2014

Benoy Roychowdhury of HT Media was elected Vice-Chairman, and Shashi Sinha of IPG Mediabrands was elected Honorary Treasurer

exchange4media Staff 12-September-2014