hoarding
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
e4m Staff Aug 24, 2026 12:28 PM
From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
Sandhi Sarun Aug 17, 2026 9:25 AM
Multiple media owners raise concerns that BMC's outdoor policy added complexity to the industry without addressing the root problem of illegal inventory
Imran Fazal May 4, 2026 8:33 AM
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
Media reports say the law allows municipal bodies to charge ad fees for displays on land, buildings, walls, hoardings, and similar structures within their jurisdiction
e4m Staff Mar 18, 2026 9:52 AM
Set along a high-traffic stretch, the corridor guides commuters through a sequential narrative that highlights Apollo Hospitals' advanced stroke capabilities
e4m Staff Dec 11, 2025 1:50 PM
The new rules allow for blacklisting advertisers who violate guidelines and state that billboards will no longer be permitted on footpaths or rooftops
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
Chehneet Kaur Oct 23, 2025 9:07 AM
The move is directed at boosting revenue and standardising outdoor advertising
Raj Thackeray's party has alleged that illegal hoardings near Singhania School and Hiranandani Meadows have stood since 2023, despite calls for removal by TMC’s own department
e4m Staff May 27, 2025 5:41 PM
State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits its recommendations
Kanchan Srivastava Sep 12, 2024 3:06 PM
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
As per reports, the Kalyan civic body has registered a police complaint alleging that the contracted OOH agency skipped the required maintenance for the hoarding that was given out on a 5-year lease
Rescue operations are underway with no reports of anyone trapped beneath the debris so far
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
Kanchan Srivastava Jul 31, 2024 1:00 PM
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Kanchan Srivastava Jul 31, 2024 8:58 AM
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Kanchan Srivastava Jul 16, 2024 8:50 AM
After its massive takedown of billboards and hoardings over the past two months, Maharashtra govt has softened its stance on OOH players
e4m Staff Jul 15, 2024 6:19 PM
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Kanchan Srivastava Jul 4, 2024 8:50 AM
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Kanchan Srivastava Jul 3, 2024 8:50 AM
The draft will also encompass guidelines for digitised hoardings following complaints by citizens and motorist
e4m Desk Jun 14, 2024 12:43 PM
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does not occur again