hindi-gecs

The Bhojpuri GEC, from the house of Zee, aims to give strong competition to Hindi GECs in Bihar & Jharkhand region

Tasmayee Laha Roy 26-March-2019

After being at the second spot last week, Star Plus’ ‘Yeh Hai Mohabbatein’ has replaced last week’s top show ‘Naagin’ with 4.61 TVRs this week

exchange4media Staff 27-November-2015

‘Naagin’ was followed by last week’s top show ‘Yeh Hai Mohabbatein’ which slipped down from No.1 to No.2 with 4.39 TVRs this week

exchange4media Staff 21-November-2015

Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan, On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan

exchange4media Staff 09-November-2015

In week 43 (October 18 – 24, 2015) of the TAM ratings for the Hindi GEC genre, saw a decline in ratings of Star Plus and Zee TV. On the other hand Life OK and Sony TV saw their ratings grow during the week

exchange4media Staff 30-October-2015

In week 41 (October 04 -10, 2015) of the TAM ratings, Colors takes the No.1 spot, followed by Star Plus at No.2 spot. Sony TV rose to No.5 spot with a large increase in ratings, while Life OK slipped to No.6 spot

exchange4media Staff 16-October-2015

In week 33 of the Hindi GEC Universe, TAM data revealed a spike Zee TV rating. Colors, Life OK and Sony TV too saw a rise in ratings during the week. Star Plus and Sab TV saw a marginal decline in ratings

exchange4media Staff 21-August-2015

BARC ratings for Hindi GECs in week 32 (August 8 – 14, 2015) indicates Colors rose to 366 million from 340 million in week 31, while Star Plus dropped to 409 million from 417 million in week 31

exchange4media Staff 21-August-2015

Week 29 (July 12 - 18, 2015) of TAM data shows Colors and Zee TV saw the maximum decline

exchange4media Staff 24-July-2015

According to TAM data, Colors saw its ratings rise marginally to 220 GRPs, while Zee TV at No.3 spot saw its ratings decline to 166 GRPs

exchange4media Staff 17-July-2015

In week 27 (June 28 - July 4, 2015) of the Hindi GEC Universe, TAM data saw Zee TV regain the No.3 spot as its ratings rose to 174 GRPs from 161 GRPs in week 26

exchange4media Staff 10-July-2015

In week 26 (June 21 - 27, 2015) of the Hindi GEC Universe, Sony TV gained most on the back of movie PK. Most other top Hindi GECs saw a decline except for Zee TV at No. 4

exchange4media Staff 03-July-2015

TAM data in week 26 (June 21 - 27, 2015) shows the television premiere of PK on Sony TV gained ratings of 7.63 TVRs

exchange4media Staff 03-July-2015

Yeh Hai Mohabbatein tops ratings chart followed by Saath Nibhana Saathiya in week 25 In week 25 (June 14 – 20, 2015) of the Hindi GEC Universe, Yeh Hai Mohabbatein was on top with a narrow margin, followed by Saath Nibhana Saathiya. Yeh Rishta Kya Kehlata Hai came in at No.3 spot, according to TAM data

exchange4media Staff 26-June-2015

This week the Hindi GEC genre declined further losing 5% viewership. Majority of this loss came in prime time when IPL matches are scheduled, taking the loss to 12%, compared to a non-IPL week 14

Priyanka Mehra 04-May-2015

This week the Hindi GEC genre declined further losing 5% viewership. Majority of this loss came in prime time when IPL matches are scheduled, taking the loss to 12%, compared to a non-IPL week 14

Priyanka Mehra 04-May-2015

Leader Star Plus scored 672 GRPs in household ratings and 276 GRPs in individual ratings. Colors comes next with 483 GRPs in household and 203 GRPs in individual ratings, according to TAM data (April 5-18, 2015)

exchange4media Staff 29-April-2015

Shows that failed to catch enough eyeballs? Ambiguous marketing communication? Sony Pal navigates through troubled waters

Collin Furtado 05-February-2015

We review ratings of shows that performed well and not-so-well for Hindi GECs in week 52

Collin Furtado 05-January-2015

Hindi GECs lag behind other genres in terms of engaging the audiences innovatively despite having a robust presence on digital platforms

Abhinav Trivedi 18-February-2014

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