Experts say though the platform gives an exceptional reach to broadcasters, it is quite an expensive ride for newer channels because of the high bidding prices and the subsequent content cost

Sonam Saini Sep 2, 2021 8:34 AM


Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

TV shows?blur=25

Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains

exchange4media Staff Jul 28, 2020 8:40 AM


As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre

exchange4media Staff Jun 19, 2020 8:46 AM


Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini Apr 2, 2020 8:38 AM


The Bhojpuri GEC, from the house of Zee, aims to give strong competition to Hindi GECs in Bihar & Jharkhand region

Tasmayee Laha Roy Mar 26, 2019 8:48 AM

TAM Ratings:  ‘Yeh Hai Mohabbatein’ bounces back to acquire top spot, replaces ‘Naagin’ in week 47?blur=25

After being at the second spot last week, Star Plus’ ‘Yeh Hai Mohabbatein’ has replaced last week’s top show ‘Naagin’ with 4.61 TVRs this week

exchange4media Staff Nov 27, 2015 8:11 AM

TAM ratings: Colors’ ‘Naagin’ replaces Star Plus’ ‘Yeh Hai Mohabbatein’ to acquire No.1 in week 46?blur=25

‘Naagin’ was followed by last week’s top show ‘Yeh Hai Mohabbatein’ which slipped down from No.1 to No.2 with 4.39 TVRs this week

exchange4media Staff Nov 21, 2015 11:40 AM

Hindi GEC genre takes 15% plunge in viewership on the day of Laxmi Pooja?blur=25

Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan, On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan

exchange4media Staff Nov 9, 2015 8:15 AM

TAM ratings: Colors sees a major dip in ratings; Sab TV gains the most in week 43?blur=25

In week 43 (October 18 – 24, 2015) of the TAM ratings for the Hindi GEC genre, saw a decline in ratings of Star Plus and Zee TV. On the other hand Life OK and Sony TV saw their ratings grow during the week

exchange4media Staff Oct 30, 2015 12:53 PM

TAM ratings: Colors rises to No.1 spot yet again; Star Plus slips to No.2 with a decline in week 41 ratings?blur=25

In week 41 (October 04 -10, 2015) of the TAM ratings, Colors takes the No.1 spot, followed by Star Plus at No.2 spot. Sony TV rose to No.5 spot with a large increase in ratings, while Life OK slipped to No.6 spot

exchange4media Staff Oct 16, 2015 4:32 PM

TAM ratings: Zee TV sees maximum gain in week 33?blur=25

In week 33 of the Hindi GEC Universe, TAM data revealed a spike Zee TV rating. Colors, Life OK and Sony TV too saw a rise in ratings during the week. Star Plus and Sab TV saw a marginal decline in ratings

exchange4media Staff Aug 21, 2015 2:44 PM

BARC ratings: Colors sees a rise, Star Plus falls in week 32?blur=25

BARC ratings for Hindi GECs in week 32 (August 8 – 14, 2015) indicates Colors rose to 366 million from 340 million in week 31, while Star Plus dropped to 409 million from 417 million in week 31

exchange4media Staff Aug 21, 2015 8:10 AM

TAM ratings: Sab TV regains No.4 spot; Like OK slips to No.5 spot?blur=25

Week 29 (July 12 - 18, 2015) of TAM data shows Colors and Zee TV saw the maximum decline

exchange4media Staff Jul 24, 2015 2:20 PM

TAM ratings: Life OK rises to No.4, Sab TV and Sony TV plunge?blur=25

According to TAM data, Colors saw its ratings rise marginally to 220 GRPs, while Zee TV at No.3 spot saw its ratings decline to 166 GRPs

exchange4media Staff Jul 17, 2015 12:41 PM

TAM ratings: Zee TV regains No.3 spot; Sony TV slips to No.5 spot in week 27?blur=25

In week 27 (June 28 - July 4, 2015) of the Hindi GEC Universe, TAM data saw Zee TV regain the No.3 spot as its ratings rose to 174 GRPs from 161 GRPs in week 26

exchange4media Staff Jul 10, 2015 1:34 PM

TAM Ratings: Sony TV rises to No. 3 spot in week 26?blur=25

In week 26 (June 21 - 27, 2015) of the Hindi GEC Universe, Sony TV gained most on the back of movie PK. Most other top Hindi GECs saw a decline except for Zee TV at No. 4

exchange4media Staff Jul 3, 2015 8:24 AM

 Top Hindi GEC shows: PK premiere tops ratings chart, followed by Yeh Hain Mohabbatein?blur=25

TAM data in week 26 (June 21 - 27, 2015) shows the television premiere of PK on Sony TV gained ratings of 7.63 TVRs

exchange4media Staff Jul 3, 2015 8:10 AM

Yeh Hai Mohabbatein tops ratings chart followed by Saath Nibhana Saathiya in week 25?blur=25

Yeh Hai Mohabbatein tops ratings chart followed by Saath Nibhana Saathiya in week 25 In week 25 (June 14 – 20, 2015) of the Hindi GEC Universe, Yeh Hai Mohabbatein was on top with a narrow margin, followed by Saath Nibhana Saathiya. Yeh Rishta Kya Kehlata Hai came in at No.3 spot, according to TAM data

exchange4media Staff Jun 26, 2015 8:50 AM