Aided by the month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars and on-ground experiential activations  

exchange4media Staff Sep 10, 2019 4:12 PM

The campaign focuses on the real-life story of Darpan Inani, who lost his sight due to an illness, and yet bounced back to become the highest rated visually impaired chess player in the country

exchange4media Staff Feb 16, 2019 9:45 AM

This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields

exchange4media Staff Nov 21, 2018 6:33 PM

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff Oct 25, 2018 11:34 AM

The mandate covers the entire spectrum of traditional media, while the digital duties will continue to be handled by Performics.Resultrix

exchange4media Staff Aug 23, 2018 8:55 AM

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM