The campaign focuses on the real-life story of Darpan Inani, who lost his sight due to an illness, and yet bounced back to become the highest rated visually impaired chess player in the country

exchange4media Staff 16-February-2019

This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields

exchange4media Staff 21-November-2018

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff 25-October-2018

The mandate covers the entire spectrum of traditional media, while the digital duties will continue to be handled by Performics.Resultrix

exchange4media Staff 23-August-2018

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff 09-March-2016

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha 19-December-2014

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha 19-November-2014

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha 08-September-2014

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha 05-February-2014